United Way of Peel Region Launches it’s 49th Annual Campaign

MISSISSAUGA (September 23, 2016) – Earlier this morning United Way of Peel Region kicked off it’s 49th annual Workplace campaign at the Vic Johnson Community Centre in Mississauga.

Kris Smith, 2016 Campaign Chair and Executive Vice President, Refining and Marketing, Suncor Energy Inc. and Shelley White, President and CEO, United Way of Peel Region kicked off the event that welcomed over 300 community members. 

“Last February I participated in the Longest Night, it was cold, it was uncomfortable, it was eye opening. That experience has driven me to dig deeper. Knowing that there are men, women and children in our neighbourhoods in need – some sleeping in their cars has motivated me as the chair of the 2016 campaign.” said Kris Smith, 2016 Campaign Chair. "I am honoured and proud to lead this year's Campaign Cabinet.  Poverty in our community is a very real issue, but together we can do something about it. Together, we are possibility!"

In 1980, 2% of Peel’s neighbourhoods were considered low income. Today it’s 45%. The needs of the community have evolved. More people are struggling – many are working multiple jobs to make ends meet, supporting an ill family member, or struggling to find work. With the continued support of concerned people throughout the region, United Way is working to reduce, prevent poverty and support those in crisis right now.

“In our community, there are people among us that do not have a roof over their heads or enough to eat. Your support is what changes lives. Together we are making Peel a safer, healthier, and more vibrant community.” said Tom Dyck, United Way of Peel Region Board Chair and Financial Services Senior Executive, TD Bank Financial Group.

“Poverty can happen to anyone at any time,” said Shelley White, President and CEO, United Way of Peel Region.  “We will continue working with our partners because we know the need is growing. This year, together with all of our supporters and volunteers, we aim to impact over 200,000 lives. Our ultimate goal is to eliminate poverty in Peel.”

The kick off was generously sponsored by Suncor Energy Inc. Breakfast was provided by: COBS Bread Highway 10 & Eglinton, COBS Bread Meadowvale and COBS Bread Michael Angelo’s.

To learn more about the work of United Way Peel Region or to invest in your community visit

Event photos will be available at

About United Way of Peel Region

Established in 1967, United Way of Peel Region inspires people from all walks of life to come together to raise funds, volunteer and motivate policy and attitude changes that lead to the improvement of people’s quality of life in Brampton, Caledon and Mississauga. United Way’s community investment focus is to help individuals and families move from a life of poverty to one full of possibilities, to ensure all children have the opportunity to be all they can be, and to build strong communities. For more information on United Way’s work in the community visit:

Media contacts:

Roy Saad | Manager, Stakeholder Engagement
416-356-6344 (mobile) | | @unitedwaypeel