United Way of Peel Region Launches the Women’s Leadership Council

TORONTO (September 22, 2016) – Earlier this evening at the Crown Plaza over 90 prominent female leaders came together to launch United Way of Peel Region’s Women’s Leadership Council (WLC).

The Council is comprised of female leaders from Brampton, Caledon and Mississauga who have come together to move the needle on child poverty and empowering children and youth to be all they can be.  Through giving, volunteering and acting, the Council will focus on breaking the cycle by: providing support in times of crisis, working on prevention and advocating for long term change.

The keynote for the event was provided by Pattie Lovett-Reid, Chief Financial Commentator, CTV News who shared the importance of financial literacy and the need to teach youth about finances to set them up for success.

As part of the prevention area of focus, recently, the WLC held its first financial literacy training at a local summer camp, the youth learned how to manage their finances.

“This remarkable group of Women have come together because they want to make a difference and share the WLC’s goal of eliminating child poverty in Peel Region.” Said Louise Mitchell, Chair, WLC. “I’m very excited about our first initiative, providing financial literacy training to youth in Peel.  We are teaching them life long skills with the belief that the long term effects will be truly transformational.”

“The WLC is a perfect example of a group of leaders mobilizing to create positive change. The financial literacy training they are providing in communities across Peel is just the beginning of a long term strategy that will change lives.” Said Shelley White, President and CEO, United Way of Peel Region. “I’m so proud to work with these women who are committed to being change makers - making a real difference - one child at a time.”

To learn more about the WLC visit

About United Way of Peel Region

Established in 1967, United Way of Peel Region inspires people from all walks of life to come together to raise funds, volunteer and motivate policy and attitude changes that lead to the improvement of people’s quality of life in Brampton, Caledon and Mississauga. United Way’s community investment focus is to help individuals and families move from a life of poverty to one full of possibilities, to ensure all children have the opportunity to be all they can be, and to build strong communities. For more information on United Way’s work in the community visit:

Media contacts:

Roy Saad | Manager, Stakeholder Engagement
416-356-6344 (mobile) | | @unitedwaypeel