United Way of Peel Region mobilizes community to give...act...volunteer at 2015 kick off

MISSISSAUGA (September 18, 2015) – Over 300 community members came together today to launch the 48th annual campaign for United Way of Peel Region. These agents of change helped to address food insecurity in Peel by bringing donations of fresh produce, quality food and hygiene products. Truckloads of food were collected and dispersed across the region to front line serving organizations. This community mobilization is a living testament of United Way’s affirmation that together, we are possibility.

The Kick Off was led by Chuck Hounsell, 2015 Campaign Chair and Senior Vice-President of Payment at TD Bank, John Russo, Board Chair and Shelley White, President and CEO of United Way. In addition to their donations, attendees were inspired by local performers, shared personal stories and their vision for a community where everyone has access to nutritious food. 

"Forty-five percent of our neighbourhoods are considered low income. Many residents would be classified as “working poor” – people who have jobs, but not enough money to live on after paying rent. That means less money for clothing, transportation, school supplies and medical expenses. It means less food. No one should have to worry about where their next meal is coming from, where shelter will come from. By working together, we can ensure that all people, at all times have access to these necessities of life and– ultimately – end poverty in our community,” said White.

"I have always believed in the value of United Way, which efficiently and effectively allocates donor dollars to areas of greatest need across Brampton, Caledon and Mississauga. The corporate leaders I have had the pleasure of meeting are all motivated and committed to helping make the communities they live and work in better. Their support has been tremendous. We are ready to give – act – volunteer,” said Hounsell.

“We are greatly committed to this campaign and to this community. United Way has become a catalyst for social change driving outcomes right here in Peel.  Last year we achieved a lot. This year, I know we can do even more. Remember – give where you live,” says John Russo, United Way of Peel Region Board Chair and Partner at Pallett Valo LLP.

The United Way event was generously sponsored by TD Bank. Panera Bread donated breakfast for the agents of change.

Immediately following the launch, a group of volunteers painted a mural at the Mississauga Valley Community Centre. This mural was developed in partnership with the City of Mississauga to leave a lasting legacy in our community. The tree of life theme of the mural is an analogy for building strong foundations in order for a healthy and connected life to grow.

United Way of Peel Region:

  • Impacted over 187,000 lives in 2014-15
  • Mobilized over 3,200 volunteers across Brampton, Caledon and Mississauga
  • Intends to raise $12.15-million in 2015/16

This year’s community campaign wraps up on December 31, 2015.

United Way is working to reduce poverty, prevent poverty and support those in crisis right now. To learn more about the work of United Way of Peel Region or to invest in your community visit

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About the Community Campaign
For 48 years, with the help of thousands of volunteers in hundreds of business and organizations across Brampton, Caledon and Mississauga, United Way of Peel Region holds one of the most successful workplace campaigns in Canada. Donors contribute through payroll deductions or online giving, corporate gifts and through special fundraising events. These events also serve to engage employees and increase their awareness of the impact they have on the community.

About United Way of Peel Region
Established in 1967, United Way of Peel Region inspires people from all walks of life to come together to raise funds, volunteer and motivate policy and attitude changes that lead to the improvement of people’s quality of life in Brampton, Caledon and Mississauga. United Way’s community investment focus is to help individuals and families move from a life of poverty to one full of possibilities, to ensure all children have the opportunity to be all they can be, and to build strong communities. For more information on United Way’s work in the community visit:

Media contacts:

Carol Kotacka | Vice President, Public Affairs & Stakeholder Engagement
416-420-9975 (mobile) |  | @unitedwaypeel