United Way of Peel Region Celebrates Achievement with Community Partners and Joe Roberts

MISSISSAUGA (March 5, 2015) – Over 600 people came together at the Mississauga Convention Centre this evening to celebrate United Way’s Community Achievement and hear key note speaker Joe Roberts speak of his experience moving from “skid row to CEO”.

Joe Roberts, Canadian motivational speaker and author, shared his personal experience of moving from poverty to possibility. He went from being homeless, to becoming a well-respected business executive. Drawing on lived experience, Joe went on to launch a national initiative designed to help young people who are at the crossroad of being homeless.  Mr. Roberts embodies United Way’s spirit and his story provides the perfect platform to celebrate community achievement - proving that Together, We Are Possibility!

“It takes all of us working together to build a better community,” says Shelley White, United Way President and CEO. “Through our work with community partners, stakeholders, donors and over 2,000 volunteers, we’ve been able to impact 203,000 lives. Our 2014 campaign goal was $12.4 million and I’m happy to say we’ve raised $12.46 million to grow our impact next year.  I extend my sincere appreciation to our supporters for their generosity, commitment and for their confidence in United Way.”

“I have always believed in the work of United Way,” says Chuck Hounsell, 2014 Campaign Chair and Senior Vice-President, Payment at TD Bank. “Poverty is a real issue in Brampton, Caledon and Mississauga, and it is easy for me to get behind this unified movement.”

The celebration was hosted by Canadian Olympian, Brampton resident and United Way champion, Michelle Cowell.  Wali Shah, recipient of Youth in Motion’s Top 20 Under 20™ and United Way’s 2013 Emerging Leader Award shared his story of impact. Kim Wheatley, a proud Anishinaabe Ojibway and Turtle clan member of Shawanaga First Nation Reserve, also performed a Unity Song for those in attendance.

United Way also presented Spirit Awards (list attached) to several organizations and individuals to recognize their efforts in the campaign and their volunteer work in the community.

Funds raised by United Way are invested in a vital network of community agencies and collaboration that focus on poverty – reducing it, preventing it and supporting those who are experiencing poverty right now. As a social change organization, strategic research and engagement continues to drive impact and address the root causes of poverty.

It’s not too late to donate. United Way of Peel Region is still accepting contributions to this campaign – which officially ends March 31. Visit or call 905-602-3650.

Photos areavailable on Flickr at

About United Way of Peel Region
Established in 1967, United Way of Peel Region serves the communities of Brampton, Caledon and Mississauga. Through its Community Fund, United Way invests in services, programs and initiatives that develop resilient people, grow strong families, and build vibrant neighbourhoods and communities. The mission of United Way of Peel Region is to engage with our community, through partnerships, to ensure people are cared for, connected and included.

Media contacts:

Carol Kotacka | United Way of Peel Region | Cell: 416-420-9975 | | @unitedwaypeel



2014 Spirit Award Nominees
(winners are bolded)

United Way of Peel Region’s Spirit Awards honour the inspiration and passion evident in our very best campaigns. Spirit Award winners take campaign best practices and tailor them to fit their organizational and workplace culture.
And the nominees are…

Speakers’ Bureau Award
This award recognizes a dynamic speaker whose personal story captivates, inspires and motivates audiences to engage with United Way. It is awarded to a member of the Speakers Bureau made up of employees, volunteers and clients of United Way funded agencies.

  • Christine Cooper, F.A.M.E.

Outstanding Agency Campaign Award
This award is presented to social service agency employee campaigns that have exceptional participation and promote giving to the Community Fund.

  • ACCES Employment
  • Big Brothers Big Sisters of Peel
  • Brampton Multicultural Community Centre
  • Canadian Mental Health Association – Peel Branch
  • Catholic Crosscultural Services
  • CNIB
  • India Rainbow Community Services of Peel
  • Interim Place
  • Safe City Mississauga
  • Volunteer MBC

Labour Award of Distinction
This award is presented to a workplace and its union members that have demonstrated a commitment to community and to furthering the values shared by United Way and the Labour Movement.

  • Chrysler Canada and Unifor 1285ESAB Group Canada Inc. and USW Local 9042, Mississauga
  • Eaton’s Cooper- Canada and United Steelworkers Local 9042
  • ESAB Group Canada Inc. and United Steelworkers Local 9042
  • Peel District School Board and Canadian Union of Public Employees Locals 1628 and 2544, Ontario Public Service Employees Union local 283, Elementary Teachers’ Federation of Ontario, Ontario Secondary School Teachers' Federation District 19 Bargaining Units, Ontario Secondary School Teachers' Federation District 19 Professional Student Services, Ontario Secondary School Teachers' Federation District 19, Occasional Teachers, Media Support Specialists’ Association and Educational Resource Facilitators
  • Region of Peel and Canadian Union of Public Employees Local 966, Ontario Public Service Employees Locals 277 and 280, United Food and Commercial Workers Local 175, and Ontario Nurses' Association!
  • Syncreon and Unifor 1285

Outstanding Corporate Campaign Award
This award is presented to organizations that excel in the many areas of corporate support for United Way.

  • Chrysler Canada and Unifor 1285
  • Bell Canada
  • D+H
  • Edward Jones
  • EllisDon Corporation
  • General Mills Canada
  • Kimberly-Clark Canada
  • PepsiCo Canada

Major Banks – Branch Recognition Award
This award is presented to a bank branch that ran an exceptional United Way campaign.

  • BMO – Heartland Town Centre
  • BMO – Heart Lake Town Centre
  • CIBC – Hurontario and Steeles Banking Centre
  • CIBC – Mississauga City Centre Branch
  • RBC – Streetsville Branch
  • RBC – 1530 Dundas Street East
  • Scotia Bank – Bramalea City Centre
  • Scotia Bank – Eglinton and Creditview
  • TD Canada Trust– Bramalea City Centre
  • TD Canada Trust– Mississauga Main

Best National Employee Campaign Award
This award is presented to the employee campaigns that run an exceptional national campaign and experience a significant increase in participation and/or dollars raised.

  • Canada Dry Mott’s
  • GE Canada
  • Hershey Canada
  • Kimberly-Clark Canada

Leading the Way Campaign Award
This award is presented to workplace campaigns that conduct exemplary Leadership Giving campaigns. Leadership gifts are donations of $1,000 or more.

  • City of Mississauga
  • Desjardins Insurance
  • General Mills Canada
  • Pratt and Whitney Canada Plant 22
  • Suncor Energy
  • Whirlpool Canada

Employee Campaign Chair of the Year
This award is presented to Employee Campaign Chairs who ran exceptional campaigns using best practices, creativity, enthusiasm, leadership skills and strategic thinking.

  • Paul Damaso, City of Mississauga
  • Caroline Stephens, Anthony Samuels, Bob Zebeski and Deena Balsdon, D+H
  • Carol Francis, Karen Dasrath and Joe Daly, Desjardins Insurance
  • Richard Palmer and Stephen Samad, Economical Insurance
  • Alan Alderton and Steve Singer, Edward Jones
  • Tanya McKillop and Mike Schuurmans, General Mills Canada
  • Jen Matson and Nicole Tanti, IMS Brogan
  • Laurie Davidson, Kim Thai, Patty Carlson and Rocchina Pagniello Intact Insurance
  • Louanne Wallace and Reena Rooprai, PepsiCo Foods

Outstanding Employee Campaign Award
This highly coveted award is presented to employee campaigns with outstanding participation and support of United Way.

  • Amgen Canada
  • Baxter Corporation
  • Bell Technical Solutions
  • Canada Dry Mott’s
  • City of Mississauga
  • Contract Pharmaceuticals Limited
  • Cushman & Wakefield Ltd.
  • D+H
  • Desjardins Insurance
  • Edward Jones
  • EllisDon Corporation
  • G & K Services
  • GlaxoSmithKline Inc.
  • Hewlett-Packard Canada
  • Pallett Valo LLP
  • PCL Constructors Canada Inc.
  • Pratt and Whitney Canada Plant 22
  • Region of Peel
  • Rogers Communications
  • RR Donnelley
  • Suncor Energy
  • Tech Data Canada Corporation