United Way of Peel Region issues challenge to make it through “The Longest Night”

PEEL REGION (February 9, 2015) – United Way of Peel Region challenges residents to join the movement in creating awareness and generating support by making it through The Longest Night.

On any given night, there are between 169,000 and 195,000 individuals in Brampton, Caledon and Mississauga who are experiencing poverty and struggling to afford housing. With a wait list of 12,077, Peel has one of the longest social housing wait lists in the country.

“United Way of Peel Region focuses on poverty – reducing it, preventing it and supporting those who are experiencing poverty right now. For those struggling to make ends meet, the threat of homelessness is very real. In our community, homelessness looks different - some families and individuals who lose their homes are turning to their cars for shelter,” said Shelley White, President and CEO of United Way of Peel Region.

Spending the night in your car can make for one of the longest nights of your life. It’s uncomfortable. It’s difficult and it’s cold, but it’s a reality for many of our neighbours.

 On February 27, community members in Peel pledge to sleep in their cars for the night to help raise awareness and funds for United Way of Peel Region’s efforts to reduce poverty in the region. The community will be brought together virtually through pictures, videos and messages. Anyone can join the conversation at #LongestNightPeel.

This unique and immersive experience is designed to help people understand the struggles that some of our neighbours face daily. After all, there are no homeless people – there are human beings experiencing homelessness. If we can change people’s ways of thinking, it would make a work of difference!

Join agents of change from across Brampton, Caledon and Mississauga and help raise support and  awareness for United Way of Peel Region’s efforts to reduce poverty in the region.

Please join us as we bundle up in our backseats to fight poverty in Peel. To sign up, visit:

About United Way of Peel Region
Established in 1967, United Way of Peel Region inspires people from all walks of life to come together to raise funds, volunteer and motivate policy and attitude changes that lead to the improvement of people’s quality of life in Brampton, Caledon and Mississauga. United Way’s community investment focus is to help individuals and families move from a life of poverty to one full of possibilities, to ensure all children have the opportunity to be all they can be, and to build strong communities. For more information on United Way’s work in the community visit:

Media contacts:

Trudi Ford | United Way of Peel Region | Desk: 905-602-3626 | Cell: 905-580-7962 | | @unitedwaypeel