Neighbourhood green spaces get United Way volunteer TLC

MISSISSAUGA (May 24, 2013) – Over 400 donors and volunteers came together over two days for United Way of Peel Region’s 2013 Spring Day of Caring.™ Their mission: to invigorate green spaces in 12 neighbourhoods across Peel; those experiencing a growing concentration of poverty.

“We are focused on inspiring people to come together to make a lasting difference right here in our local community,” says Shelley White, CEO of United Way of Peel Region. “Our Day of Caring™ is a chance for our donors and volunteers to be engaged in hands-on projects that make a difference in the lives of people who are struggling. We couldn’t do our work without their tremendous generosity and commitment to our community.”

The participants who signed on to invigorate vital neighbourhood green spaces were from 27 Peel-based companies. Mondelēz Canada was one of them.

Since opening its doors in Mississauga last fall, the Mondelēz Canada family has demonstrated its caring commitment to the people of Peel in many ways. More than 125 of them gathered in Chris Gibson Park in Brampton today to take on an extreme makeover. While Mondelēz International is a world leader in chocolate, biscuits, candy and gum, transforming snacking through world-famous brands like OREO, Cadbury and Trident, their focus on this Day of Caring™ was to transform the park through painting, tree planting, garbage clean-up and mulching projects.

”As the second largest Canadian snacking company, our goal is to deliver delicious moments of Joy through the products we make,” said Dan Magliocco, President, Mondelēz Canada. “But Joy can be experienced in so many different ways, and for us, it also means protecting the well-being of our planet. As this year’s title sponsor for Days of Caring, we’re bringing joy and protecting the planet by creating a beautiful green space for thousands to enjoy within the community.  We’re proud to continue on with our legacy of supporting the United Way and giving back to the communities where we live, work and play.”

Green spaces (or parks) support frequent, casual contact among neighbours. This leads to the formation of neighbourhood social ties, the building blocks of strong, secure neighbourhoods where people tend to support, care about and protect one another. Research has shown that these ties are the glue that transforms a collection of unrelated neighbours into a neighbourhood. They are the heart of a neighbourhood's strength. When ties are weak, people feel isolated and unsupported. When ties are strong, people feel empowered to help and protect each other.

The Day of Caring™ was generously sponsored by Mondelēz Canada. The projects across the region were supported and coordinated by United Way partners Safe City Brampton and Safe City Mississauga.

The companies that participated in the day were: Advantage Admin Consulting; Amgen; Bell Mobility; Bell PMP; Bell; Best Buy; Canada Dry Mott’s; CAW584; Child Development Resource Connection Peel; City of Mississauga; Contract Pharmaceuticals Limited Canada; DuPont; GE Canada; GE Capital; Gibraltar Solutions; Hershey Canada; Ingram Micro; Labour Community Services; Mondelēz Canada; Region of Peel; Ricoh Canada Inc.; Saddler Grant; Target Canada; Tech Data; The Cross-Cultural Community Services; UAE Exchange Canada; and UPS.

Visit to view photographs.

For more information, contact:

Doris Mohrhardt
Communications & Marketing
905-602-3624 (desk)
416-420-9975 (mobile)