Brilliant stars gather to celebrate United Way’s 2012 campaign on February 7

MISSISSAUGA (January 31, 2013) – “Joan Rivers” will be very busy interviewing United Way of Peel Region’s brilliant campaign stars as they walk the red carpet at the 2012  Spirit Awards. This community achievement celebration will be held at the Living Arts Centre on Thursday, February 7, 2013. The awards show will celebrate United Way’s 2012 campaign and honour the support of hundreds of individuals and organizations from across Brampton, Caledon and Mississauga who gave, volunteered and acted to create opportunities for a better life for everyone living in Peel Region. United Way will present Spirit Awards for innovative and inspiring campaigns, and announce the campaign results. The event will also feature performances by Mississauga tenor Michael Ciufo, Youth in Action grant recipients Project One, and dancers from DLM Entertainment.

Sponsors of the event include: Rogers Communications Inc.; Grant Thornton LLP; G&A Corporate; Adagio Valet; A2D2 Inc.; Kimberly-Clark Inc.; PepsiCo Foods; Nestlé Purina PetCare Company; General Mills Canada Corporation ; Canada Dry Mott's Inc.; CanKopy Document Solutions; Hershey Canada Inc.; Samsung Canada; Cuego AudioVisuals; Lowe’s Companies ULC; Mondelēz Canada.

United Way of Peel Region 2012 Community Achievement Celebration    

Living Arts Centre, 4141 Living Arts Drive, Mississauga    

Thursday, February 7, 2013    

5:00 p.m.    Media Conference, LAC main lobby
5:30 p.m.     Open Market dining, LAC main lobby
7:15 p.m.    Doors open to Hammerson Hall
7:30 p.m.    Spirit Awards show starts
8:30 p.m.    Dessert reception


  • Neil Fraser, 2012 United Way Campaign Chair and President of Medtronic of Canada   
  • Shaila Mehta, Board Chair, United Way of Peel Region and Partner, Deloitte    
  • Shelley White, CEO, United Way of Peel Region     
  • Cory Dimon a.k.a. Joan Rivers    
  • Interg8, Region of Peel’s iconic rock band will entertain during the cocktail reception    
  • Audley Stephenson and Dayo Kefentse, the show’s hosts    
  • Mississauga tenor Michael Ciufo    
  • Project One – Youth in Action grant recipients    
  • DLM Entertainment    
  • The Spirit Award Nominees (list follows)  

For interviews or more information please contact:
Doris Mohrhardt
Communications & Marketing
905-602-3624 (desk)
416-420-9975 (mobile)


2012 Spirit Award Nominees

United Way of Peel Region’s Spirit Awards honour the inspiration and passion evident in our very best campaigns. Spirit Award winners take campaign best practices and tailor them to fit their organizational and workplace culture.

And the nominees are…

Welcome to United Way Campaign Award
This award recognizes new workplace campaigns that have vitality, excitement, involvement and excellent communication. Workplaces that have not run a campaign in two years are also eligible.

  • Crosby Canada & CAW local 1285, Brampton
  • EcoMetrix, Mississauga
  • Mondelēz Canada, Mississauga
  • Target Canada, Mississauga
  • Trios College, Brampton

Outstanding Agency Campaign Award
This award is presented to social service agency employee campaigns that have exceptional participation and promote giving to the Community Fund.

  • Big Brothers Big Sisters of Peel, Brampton
  • Central West Community Care Access Centre, Brampton
  • Family Services of Peel, Mississauga
  • Peel Children’s Centre, Mississauga
  • Rapport Youth & Family Services, Brampton
  • Volunteer MBC, Brampton

Outstanding Corporate Campaign Award
This award is presented to organizations that excel in the many areas of corporate support for United Way.

  • Aimia Loyalty Marketing Services, Mississauga
  • Canada Dry Mott’s Inc., Mississauga
  • Edward Jones, Mississauga
  • EllisDon Corporation, Mississauga
  • Medtronic of Canada Limited, Mississauga
  • Nestlé Purina PetCare Company, Mississauga
  • Ricoh Canada Inc, Mississauga
  • Target Canada, Mississauga

Best National Campaign Award
This award is presented to the employee campaigns that run an exceptional national campaign and experience a significant increase in participation and/or dollars raised.

  • Express Scripts Canada, Mississauga
  • General Mills Canada Corporation, Mississauga
  • Hershey Canada Inc., Mississauga
  • Mondelēz Canada, Mississauga
  • Suncor Energy, Mississauga

Leading the Way Campaign Award
This award is presented to workplace campaigns that conduct exemplary Leadership Giving campaigns. Leadership gifts are donations of $1,000 or more.

  • Edward Jones, Mississauga
  • GE Canada, Mississauga
  • General Mills Canada Corporation, Mississauga
  • Kimberly-Clark Inc., Mississauga
  • Pratt & Whitney Canada Inc., Mississauga

Speakers’ Bureau Award
This award recognizes a dynamic speaker whose personal story captivates, inspires and motivates audiences to engage with United Way. It is awarded to a member of the Speakers Bureau made up of employees, volunteers and clients of United Way funded agencies.

  • Gina Coleman
  • Antoinette Ellis
  • Gunter Matysiak
  • Sophia Brown Ramsay

Employee Campaign Chair of the Year
This award is presented to Employee Campaign Chairs who ran exceptional campaigns using best practices, creativity, enthusiasm, leadership skills and strategic thinking.

  • Luke Allen and Tiffany Carver, General Mills Canada Corporation
  • Carl Blacquiere and Dianna Thomson, Peel Children’s Centre and Nexus Youth Services
  • Erica Iafrate, Ultima Foods
  • Norman Black, Peel District School Board
  • Ben Clozza, ARI Financial Services Inc.
  • Nick Franolic, Express Scripts Canada
  • Andrea Houstan and Jenny Gusba, PepsiCo Beverage Canada
  • Lisa Jankov and Paul Desiri, GE Canada
  • Jiti Kaloti, Kimberly-Clark Inc.
  • Rob Kolatschek and Tunku Pal, Mondelēz Canada
  • Andrew Pendlebury and Cheryl Betrand, Hershey Canada Inc.
  • Jaleh Pesaran, WorleyParsons
  • Betty Soja and Brandon Jannaway, SimplexGrinnell
  • Agnes Taylor, ESAB Group Canada Inc.

Outstanding Employee Campaign Award
This highly contested award is presented to employee campaigns with outstanding participation and support of United Way.

  • Canada Dry Mott’s Inc.
  • Contract Pharmaceuticals Canada Limited
  • Cushman & Wakefield Ltd.
  • E.I. dupont Canada Company
  • EllisDon Corporation
  • Express Scripts Canada
  • Fielding Chemical Technologies Inc.
  • GE Canada
  • General Mills Canada Corporation
  • Hershey Canada Inc.
  • Kimberly-Clark Inc.
  • Medtronic of Canada Limited
  • Montship Inc.
  • Peel District School Board
  • Peel Regional Police Service
  • PepsiCo Beverages Canada
  • Pratt & Whitney Canada
  • Town of Caledon
  • Whirlpool Canada LP
  • WorleyParsons

Joint Union-Management Campaign Award
This award is presented to workplace campaigns run jointly by union members and management that exemplify teamwork, leadership and community giving. It is awarded in both the private and public sector.

  • Crosby Canada Ltd. & CAW 1285
  • Chrysler Canada Inc. & CAW Local 1285
  • ESAB Group Canada Inc. and USW Local 9042
  • Peel District School Board and Canadian Union of Public Employees Locals 1628 and 2544, Educational Resource Facilitators of Peel, Elementary Teachers’ Federation of Ontario, Media Support Specialists’ Association, Ontario Public Service Employees Union Local 283, Ontario Secondary School Teachers Federation District 19