General Mills Canada donates more than half a million dollars in support of United Way

TORONTO (November 20, 2012) – General Mills Canada today announced that it raised $583,303 for United Way, helping the organization further its ongoing support of community services, programs and initiatives across Brampton, Caledon and Mississauga. Announced at an employee celebration event, General Mills revealed the donation exceeded the target by 21 per cent, making it the largest contribution the company has made to date.

In addition to the monetary donation, General Mills donated numerous bags of clothing, non-perishable food items and sporting equipment to local Peel residents which were gathered through the “Stuff the Bus, Refuel” employee drive held during the first two weeks of November. More than 100 bags of clothes, 40 boxes of non-perishable food items, 10 boxes of toys and lots of sporting goods including everything from skates and scooters to bicycles and helmets were collected for the residents of Colonial Terrace, helping to refuel the Mississauga community.

“Our employees are dedicated to helping those who are less fortunate in our community, and I am so proud of their continued generosity,” said David Homer, president, General Mills Canada. “This year, our employees blew past our fundraising goal, raising nearly $600,000. Along with the United Way, the fundraising efforts of our employees will go a long way in helping the residents of Peel who need it most.”

Ninety-five percent of General Mills employees participated in this year’s campaign, with an average contribution per donor of $636, up 7.5 per cent from last year.

“These campaign results are unbelievable and will make a real difference to the people of our community who are struggling,” said Shelley White, president & CEO, United Way of Peel Region. “On behalf of the more than 400,000 people who turn to United Way-funded programs and services every year, I sincerely thank every General Mills employee for ‘raising your hands’ and creating opportunities for a better life for everyone living in Brampton, Caledon and Mississauga. Thank you for being partners in our humanitarian efforts.”

This marks the 14th year that General Mills and its employees have joined together to fundraise in support of United Way of Peel Region.

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Media Contact:
Doris Mohrhardt
Communications & Marketing
905-602-3624 (desk)
416-420-9975 (mobile)

General Mills Contact:
Anita Karran
Citizen Optimum
416.934.8418 | 647.235.1250