United Way of Peel Region raises record $13,752,578

February 4, 2011

MISSISSAUGA — More than 600 people cheered and danced at the International Centre this evening as United Way of Peel Region announced that generous donors had contributed an outstanding $13,752,578 to the 2010 campaign. The results exceed the $13.75-million goal set last fall. It is the most ever raised in United Way’s annual campaign, which includes dollars raised in Peel or directed to Peel by donors outside the region.

“It was a tremendously challenging campaign, as the impact of the recession continued to linger in our community,” said 2010 Campaign Chair Barb Leavitt, General Manager of Baxter Canada and Strategic Initiatives Latin America/Canada. “At one point we thought we might miss our target, but our community rallied to our call of ‘United we can!’ and proved that Peel is filled with generous, compassionate individuals and organizations that want to make a deep difference.”

Through the extraordinary support of United Way’s 2010 campaign, donors will continue to change lives and build better futures in our community. Last year more than 420,000 people in Peel received support through services, programs and initiatives funded by United Way.

“It took all of us, united in action, to achieve this great result for our community,” United Way President and CEO Shelley White told the crowd. “We are so grateful for the fantastic response.”

“There is no other organization that I know of that has the reach of United Way,” said United Way Board Chair Carl Oxholm. “We bring together partners from all across the region to create a community in which everyone is cared for, connected and included. We all have a role to play in this powerful mission. United, we are meeting deep needs and tackling issues such as poverty, social inclusion and mental health.”

Media Contact:
Liz Leake
Communications and Marketing Director