United Way of Peel Region announces $13.93-million campaign goal

September 23, 2011

MISSISSAUGA — Cheers and applause erupted from an exhilarated audience as United Way of Peel Region Campaign Chair Tim Bzowey announced a fundraising goal of $13.93-million during United Way’s Campaign Kick-off at the Hershey Centre SportZone this morning.

“Challenging social issues cannot be solved by one person or organization alone,” said Bzowey, vice-president of property and casualty at RBC Insurance, to the crowd of over 500 supporters. “Bringing people together is what United Way is all about. It takes all of us, united, to affect long-lasting change.”

Last year donations to United Way’s Community Fund served more than 400,000* people of all ages in Peel. After government, United Way is the largest funder of social services in our community.

“By uniting the caring power of our community, we can meet immediate needs and address underlying root causes of social problems,” said United Way of Peel Region CEO Shelly White. “United, we can reduce poverty, create opportunities for newcomers, stop domestic violence, provide support for seniors, and strengthen families, children and youth.”

The highlight of the event was Vice-President of Operations for PepsiCo Foods Canada, Anne-Marie Renaud’s announcement of the 2011 PepsiCo Canada Leadership Challenge Grant. The grant, supported jointly by PepsiCo Beverages Canada and PepsiCo Foods Canada, will match dollar-for-dollar, up to a total of $100,000, all new leadership gifts of $1,000 or more to United Way’s Community Fund.

The event also featured a mock football game to demonstrate teamwork, and speakers Town of Caledon Mayor Marolyn Morrison and Tricia Groutsche, who shared her inspirational story on how United Way has positively impacted her life. Following the goal announcement, close to 400 volunteers united in action to complete seven clean-up projects in neighbourhoods across Brampton, Caledon and Mississauga.

“There are thousands of people in our community who give, volunteer and act to bring about positive change,” said United Way Board Chair Barbara Leavitt. “United, we can change lives today and build better futures for tomorrow.”

United Way’s Kick-off was sponsored by RBC Insurance. Other supporters included: Apparel Promotion, Canada Dry Motts, City of Mississauga, General Mills, Hershey Canada, Lowe’s Canada, PepsiCo Beverages Canada, PepsiCo Food Canada, Safe City Mississauga, Safe City Brampton, Starbucks, Town of Caledon, Ultima Foods Inc. – Yoplait and University of Toronto Mississauga.

For More Information contact:
Doris Mohrhardt
Vice President, Communications & Marketing