United Way appoints Chief Development Officer

July 21, 2010

MISSISSAUGA — United Way of Peel Region welcomes Marilyn Friedmann as its Chief Development Officer. In this position, Marilyn is responsible for the strategic vision and leadership of all functions pertaining to Resource Development including annual campaign, major individual giving, planned giving, the endowment fund and special gift initiatives.

Marilyn holds the Certified Management Consultant (CMC) designation. Her extensive career includes more than 20 years experience in marketing, fundraising and management consulting within the private and nonprofit sectors. Marilyn previously served as Vice President of Donor Development with World Vision and more recently as a marketing and resource development consultant with the international development organization Mennonite Economic Development Associates (MEDA). Marilyn has also served with Nestle Enterprises, Manulife Financial, Mattel Canada, Sun Life Financial, Plan International of Canada, and several other organizations.

“We are very excited to have Marilyn leading our Resource Development team,” said United Way CEO Shelley White. “Her strong business skills and experience, combined with her passion and commitment for poverty reduction and humanitarian concerns make her a great asset.”

In 2007, Marilyn received accreditation with the Partnership Brokers Accreditation Scheme in the U.K., a program designed to build skills for designing and implementing effective multi-sector partnerships for sustainable development between business, government and civil society. In 2006, she received the Certificate in Corporate Social Responsibility from the University of St. Michael’s College, University of Toronto. Marilyn holds a Bachelor of Arts degree in Management and Economics from The University of Guelph.

A photo of Marilyn Friedmann is available online at

Media Contact:
Trudi Ford
Communications and Marketing Manager