Community responds to United Way’s “License to Ask”

February 4, 2010

MISSISSAUGA —A crowd of close to 700 donors and volunteers responded with jubilation this evening as United Way of Peel Region announced that through outstanding community generosity it raised $12,835,582 in 2009. The total exceeds the campaign target by more than $85,000. The tremendous result comes during a time of great economic uncertainty and growing need for the services and programs supported by United Way.

“We believe people recognized that many of our friends, neighbours, colleagues and family members need our help right now,” said United Way CEO Shelley White. “This year more than ever, we had a license to ask. We are so grateful for the fantastic response.”

White was joined by Campaign Chair Bob Johnson, who retired as President of Purolator in December.

“It was a very challenging year as many individuals and businesses struggled with the impact of the recession and the uncertainty of economic recovery,” said Johnson. “At one point we thought we might fall short of our goal by as much as $500,000. But our end-of-year plea to the community reminded people of the need and helped put the campaign over the top.”

The money raised in the 2009 campaign will support a wide variety of services, programs and initiatives in Peel. This includes a network of more than 100 programs in more than 50 local social service agencies, community partnerships such as Success By 6 Peel, and grants to support neighbourhood development and social purpose enterprise.

“We know that 2010 will continue to be challenging as recovery makes its way slowly through our export-oriented local economy,” said United Way Board Chair Michelle Cole. “That is why it’s so important that United Way continues to focus on supporting programs that foster resilience. This includes meeting basic needs, providing economic opportunities, building coping skills and abilities, and aiding active participation in society.”

Media Contact:
Liz Leake
Communications and Marketing Director