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CAMPAIGN SERIES: The City of Brampton Immerses its Staff in Poverty Awareness

Author // Roxanne Van Damme Categories // Workplace Campaign

CAMPAIGN SERIES: The City of Brampton Immerses its Staff in Poverty Awareness

You may or may not know that workplace fundraising campaigns are in full swing across Brampton, Caledon, and Mississauga! Basically, every year, hundreds of workplaces across Peel Region engage their employees, give back to the community, support the United Way, and have fun doing it.

Can you imagine the scale of these fundraising campaigns? We’re all about mobilizing community action, and through campaign season, thousands of people are taking action on local issues to prevent poverty, reduce poverty, and support people living in crisis right now!

One such campaign is happening at the City of Brampton. Together, City employees are making an impact across Brampton, Caledon, and Mississauga.  A sincere thank you goes out to the City of Brampton from us at United Way of Peel Region – you are truly making a difference in our community.

Here’s what Roxanne Van Damme – the Vice Chair of the City of Brampton’s 2017 workplace campaign and one of our valued Sponsored Employees – has to tell you about this year’s efforts:

Head on over to City Hall in Brampton and you’ll be sure to see that City employees are running an exciting 2017 United Way fundraising campaign. The City of Brampton’s mission this year is to immerse the staff in experiences that would help the staff gain awareness of the United Way’s goal to reduce and prevent poverty in our community.

The campaign journey started off in February with the Longest Night event.  Mayor Linda Jeffrey, Regional Councillor Martin Medeiros and Chief Administrative Officer Harry Schlange, slept in their cars overnight to raise funds for United Way’s homelessness strategy (featured in the cover photo!).

In June, 60 City staff participated in the Living on the Edge event - a poverty simulation designed to help participants understand what it might be like to live in a typical low-income family. People came away from the experience saying it was eye-opening, frustrating and unbelievable. 


During the fall, staff across the corporation were encouraged to become United Way Ambassadors who could share United Way messages and help out with special events. The Ambassadors also had the chance to partake in a Day of Caring at the Knights Table in Brampton. Staff were either packing bins at the food bank or serving lunch to clients who are dealing with hunger, poverty or homelessness.

Day of Caring

September was also the City’s first time participating in the Sponsored Employee program. And here’s where I let you know that I’m that Sponsored Employee! I am currently spending 16 weeks at United Way of Peel Region to help other workplaces run successful campaigns. I have participated in several volunteer opportunities at various agencies that the United Way funds. Believe me, your donations are definitely making a difference in someone’s life.


Having been a Sponsored Employee and the Vice Chair of the City’s campaign, I have learned that getting involved in your United Way workplace campaign is worth your time and effort. Making a difference in your community while working collaboratively with your colleagues toward a positive goal is a rewarding and fun experience that you will always remember. So, if you are considering whether you should get involved or not; stop thinking about it! Be inspired by the passion from City of Brampton’s campaign, and bring it along with you on your journey.

You won’t regret it.

About the Author

Roxanne Van Damme

Roxanne Van Damme

Roxanne Van Damme has worked at the City of Brampton for over 13 years. Roxanne is the Vice Chair of the City of Brampton’s 2017 United Way Employee Fundraising Campaign and has also had the opportunity to take on a 16-week secondment at United Way of Peel Region. In 2018, she will take the knowledge she has gained on her secondment to become the Employee Campaign Chair for the City of Brampton.

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